Unit 3 · Psychology

Emotional Engagement, Immersion, and Attachment

5 readings4 activitiesIBC Reflection Journal 3
ACTIVITY PROGRESS0/4 · 0%

Unit Overview

Unit 3 explores the emotional structure of human-AI mobile storytelling — how AI-driven narratives create emotional connection, keep audiences engaged, and foster attachment. Using affective computing, flow theory, transportation theory, and narrative psychology, students study how mobile storytelling environments develop emotional experiences.

Learning Outcomes

1

Apply transportation theory and flow theory to emotional engagement in AI mobile storytelling

2

Identify narrative, technical, and interaction design variables that modulate emotional immersion

3

Analyze psychological mechanisms of narrative attachment and their design implications

4

Apply the 3D framework to evaluate emotional experience data

5

Design narrative experiences generating authentic emotional engagement with ethical responsibility

Seminar Activities

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Required Readings

Green, M. C., & Brock, T. C. (2000). The role of transportation in the persuasiveness of public narratives. Journal of Personality and Social Psychology, 79(5), 701–721.

Csikszentmihalyi, M. (2008). Flow: The psychology of optimal experience. Harper Perennial. (Chapters 1–2)

Mar, R. A., & Oatley, K. (2008). The function of fiction. Perspectives on Psychological Science, 3(3), 173–192.

Picard, R. W. (2000). Affective computing. MIT Press. (Chapters 1–3)

Lombard, M., & Ditton, T. (1997). At the heart of it all: The concept of presence. Journal of Computer-Mediated Communication, 3(2).

UNIT PROGRESS
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ASSIGNMENT

IBC Reflection Journal 3

Weight2%
DueSunday 11:59 PM

600–800 word reflection: CICI documentation from Activity 3.3, 3D analysis of emotional arc visualization, ethical responsibilities of immersive AI design, and 3M framework for measuring emotional engagement quality.

IBC PILLARS COVERED
CICI— Human-AI Co-Intelligence &
3C— Curious, Critical &
3D— Detect, Dissect &
3M— Map, Measure &